When thinking of Social Media Marketing, usually big campaigns by major corporations one thinks of. The budget put aside for social networking (or viral) marketing is increasing each year. Do you consider, your company or services are too small for using Social media marketing in your Marketing efforts?

facebook for small business

Despite only a restricted budget - or if perhaps you wish to take your time and - no investment you can use social media marketing in your favor.

The big social networking sites like Facebook have several hundred million active users that spend up to an hour or so a day around the social networking sites. With the new fancy smartphones as well as other mobile devices like tablets and iPad’s - the proportion of users that are on social media marketing sites on the go is increasing drastically. Users will “like” or “check-in” to places, such as your business, and tell their friends about it. So it is very important to become part of the new social networking world and then use it for your advantage. Already 80% of internet users are checking for reviews and comments online, before they decide where you can place their business.

More advantages of using social media marketing for small enterprises:

• Cost effective: One can market to a particular customer group very easily and inexpensively compared to traditional advertising tool.
• Branding: Once you've a loyal following online, you can easily reach them and let them know about a new product or service that you offer. You can create a “buzz” online.
• Search Engines love Social media marketing: In the event you already have a current website, links to your site on Social media marketing Networks will boost your ranking and reputation with the leading search engines, like Google or Bing.
• Customer Service: There is a totally new channel of communication when planning on taking customer support one stage further. Interact with customers over a personal level and developed a great reputation and trust.

facebook check in marketing

In business it mostly is dependant on numbers, the bottom line. Here is what small enterprises have reported after introducing Social media for his or her business:

• 80% of smaller businesses could actually generate more exposure of the business
• 70% could actually see an increase in people to their website
• 45% created new partnerships through social networking contacts
• 40% of small business owners reported an increase in sales.

Have a look at our website www.betteratsocial.com to learn more about Social Media Marketing for small enterprises.